Bush World Opinion

US Iraq Policy Badly Damaging US Brands in Foreign Markets
Bush World Opinion

Lester Brown of the Earth Policy Institute says eight of the ten leading worldwide product brands are American, and more than half the sales of each of these brands are outside of the U.S. But John Quelch, a Harvard Business School professor, is worried. "A deepening opposition to American foreign policy is threatening the long- term strength of these brands." The Financial Times says some of the strongest US consumer brands, like Coca-Cola, McDonald's, and Gap, are being hit hard internationally, and the acceptance of other US brand products, including Microsoft, Nike, and Yahoo, is declining across the board. Beyond the name brands, the economic fate of thousands of U.S. companies operating internationally will be affected. Quelch concludes that, "the cost [of the indirect effect of the Iraq war] to the American economy could be far greater than the cost of the war."

Europeans Detest Bush, Look Toward Kerry Presidency for Rapprochement with US
Bush World Opinion

The International Herald Tribune has highlighted Europe's dismay with the Bush presidency. "Judging from opinion polls, media reports and conversation" [in Europe] "the overwhelming sentiment on what would be bad for Europe is another four years with President George W. Bush....[Western] Europeans appear to be united by an overwhelming antipathy toward Bush." According to Alain Frachon, a senior editor at Le Monde, George Bush is the least liked US president since World War II. On the other hand, Europeans are optimistic about a Kerry presidency. . "The fact that Kerry has an attitude in which he feels he wants to consult the allies and is less arrogant in his relationship with allies, puts him in a much more positive light here," said Nathalie La Balme, program officer at the Paris office of the German Marshall Fund.